To support the launch of its fragrance “OUI La Vie Est Belle”, Lancôme introduced a playful and visually captivating AR experience inside its Paris flagship store on the Avenue des Champs-Élysées.

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By simply opening their Instagram camera and pointing it at the perfume bottle in-store, visitors would see it come to life — surrounded by magical 3D animations designed to spark emotion, increase social sharing, and reinforce product desirability.

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The experience was conceived as a frictionless retail layer: instantly accessible, aligned with Lancôme’s brand aesthetics, and aimed at turning a simple moment of product discovery into a memorable, shareable moment — bridging physical presence and digital amplification.

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Although no longer available in store, this limited-time activation stands as a strong example of how targeted, high-quality AR experiences can enhance point-of-sale impact and drive engagement.

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A joyful celebration of scent and emotion — brought to life through real-time AR storytelling on the world’s most iconic avenue.