Immersive Entertainment & Tech Expert

I'm a creative entrepreneur and immersive experience director with a deep belief in the emotional power of technology. Over the past decade, I founded and led Wilkins Avenue AR, a premium studio pioneering the fusion of augmented reality, retail-tainment, and storytelling.

​

From luxury maisons to tech giants, I’ve had the honor of crafting bold, visually stunning AR experiences for brands like Lancôme, Hermès, Cartier, L’Oréal, and Tissot — and of partnering with industry leaders like Apple, Meta, and Snap to push the boundaries of spatial computing.

Today, I’m exploring new horizons — combining narrative design, XR, and AI to imagine the next generation of experiences that move people, drive innovation, and leave a lasting impression.