As part of Nissan’s Feel Electric Festival in London’s Covent Garden (2023 & 2024 editions), this experience blended brand storytelling, cultural symbolism, and advanced AR technology — in a high-visibility public space.
Commissioned through Meta, the project leveraged Meta’s World Tracking technology to deliver an interactive, open-air augmented reality experience that didn’t require an app — just Instagram.
Visitors were immersed in a poetic, high-tech installation: under a canopy of falling cherry blossom petals, referencing Nissan’s Japanese heritage, they discovered and interacted with the official Formula E team helmet — unveiled in 3D with exceptional detail. Users could rotate the helmet, switch between three exclusive colorways, and admire its intricate design up close, directly from their smartphones.
This project wasn’t just a showcase — it was a living experience, activated in real time by thousands of festival-goers. With over 2,000 AR users in just one week in a single location, the experience proved both visually arresting and intuitively engaging, turning Covent Garden into a digital stage for brand expression.
A dynamic collaboration with Meta that brought Nissan’s Formula E spirit to life through culture, technology and immersive design — right in the heart of London.
CLIENT
Nissan
PARTNER & SPONSOR
Meta
PLATFORM
ROLE
Creative Producer · Brand Partnerships & Relations
Nissan Formula E - Feel Electric
