As part of L’Oréal’s presence at Vivatech 2023, Thibault designed a playful, phygital activation for Shu Uemura, the iconic Japanese beauty brand, blending physical product interaction with Snapchat-based AR storytelling.

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Visitors received a physical face sticker reflecting the brand’s graphic aesthetic. To build it, Thibault's team trained several Machine Learning Models for image recognition technology. The sticker triggered an AR lens that extended its design into the digital world: a bloom of animated sakura-like flowers unfolded from the user’s face, creating a unique and shareable look across physical and virtual space.

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This simple yet powerful experience embodied the future of beauty tech and brand expression — merging real-world identity with ephemeral digital artistry, in line with Shu Uemura’s avant-garde positioning.

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The activation generated strong engagement on-site and online, and helped position Shu Uemura as a forward-thinking brand within the L’Oréal portfolio at Europe’s most high-profile innovation event.