CLIENT

Lancôme

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PLATFORM

Smartphone

WebAR

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ROLE

Creative Producer · Experience Design · 

Brand Partnership

To celebrate the festive season, Lancôme launched Follow the Star — an emotionally rich WebAR experience combining Parisian magic, luxury storytelling, and immersive technology.

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​As users opened their Lancôme Holiday gift box, a luminous 3D star emerged from the packaging, inviting them on a poetic journey to the top of the Eiffel Tower. There, they were greeted by a breathtaking, animated panorama of Paris by night, wrapped in golden light and festive charm — all rendered in real-time augmented reality from their smartphone.

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This experience was designed for maximum accessibility (WebAR, no app required), making it easy to scale globally. It was deployed in over 100 countries, and met with outstanding success:

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• an exceptional engagement rate,

• and a conversion rate of 58%, underlining both its creative impact and business effectiveness.

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By blending emotion, elegance and innovation, this experience exemplified how augmented reality can elevate seasonal campaigns into lasting brand memories — and reach a global audience at scale.

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A celebration of light, joy, and beauty — where Paris comes alive in your hands through the magic of AR.