Augmented Livestream - Maison Berger Paris
Interactive AR Experience

In a world-first activation, the flagship store of Maison Berger Paris was transformed into an interactive stage for a live Instagram broadcast — enhanced in real time with augmented reality content.

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This pioneering Augmented Livestream experience merged physical retail, social media influence, and immersive storytelling in Mixed Reality. As a host guided viewers through the new product collections live on Instagram, the environment was enhanced with exclusive 3D animations that appeared seamlessly around her: floating snowflakes, sparkling product reveals, and dynamic brand effects turned the live video into a visually magical world.

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What made the experience truly unique was the real-time interactivity: viewers could engage during the livestream and see their presence reflected via 3D avatars appearing inside the broadcast — making them part of the story, not just spectators.

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This project redefined what live shopping can be: a hybrid format blending broadcast and immersion, brand storytelling and social reach, setting a new standard for the future of experiential retail.

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A bold fusion of AR, live commerce, and interactive storytelling — redefining the rules of digital brand engagement.