For the holiday season, Tissot partnered with Wilkins Avenue AR to launch The Gift of Time — a poetic, personalized gifting experience built entirely in WebAR, where storytelling meets Swiss heritage.

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Users were invited to activate a stylized gift machine, set against a dreamy backdrop of Swiss landscapes, to create and send a bespoke virtual gift featuring a curated Tissot watch. Each interaction was playful, elegant, and highly shareable — offering a new way to discover the brand’s collections through emotion and narrative.

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The experience was deployed in Tissot stores worldwide and also made available through private invitations and QR codes, ensuring both exclusivity and global reach.

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More than just a festive activation, The Gift of Time proved that well-crafted AR experiences can drive real engagement and brand impact. With a share rate exceeding 20%, the campaign significantly outperformed benchmarks — validating the power of immersive storytelling in driving conversion and virality.

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A refined, emotional journey into Tissot’s world — where time becomes a gift, and gifting becomes an experience.