For the 2023 Holiday season, we partnered with Lancôme and renowned French artist and designer Richard Orlinski to create this premium AR experience based on limited-edition gift collection for the US market — blending luxury beauty with iconic sculptural design.

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​The WebAR experience allowed users to explore a virtual Lancôme boutique in augmented reality. Upon entering the space, their avatar could move freely through a beautifully crafted 3D environment, discovering points of interest featuring signature products and exclusive content.

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The experience was deployed at scale across the US during the Christmas season, offering customers a festive and interactive brand touchpoint directly from their mobile browser — no app required.

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The creative and technical teams focused on producing high-fidelity 3D assets, magical animations, and a smooth user experience — all designed to match Lancôme’s premium standards and the artistic codes of the Orlinski collaboration.

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A luxurious, mobile-first immersive journey — where art, beauty and storytelling converge in a festive digital experience.