Thibault led the creation of Le Domaine de la Rose, Lancôme’s first immersive brand experience designed natively for the Apple Vision Pro — blending cinematic storytelling, product visualization, and spatial immersion.

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The experience transports users to the sun-drenched fields of Grasse, in the South of France, to explore Lancôme’s iconic Domaine de la Rose — the birthplace of its most precious natural ingredients. Built for the unique capabilities of spatial computing, the experience blends sweeping 3D environments, ambient sound, and rich storytelling to evoke the soul of the brand.

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​In parallel, users can interact with a high-fidelity 3D model of Absolue, Lancôme’s flagship skincare product — rotating, zooming, and exploring its textures and key features through spatial gestures.

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This project represents a new frontier in luxury brand expression: where place, product and purpose converge in a fully immersive, emotionally engaging environment — only possible through the Apple Vision Pro.

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A poetic journey through nature, science and beauty — brought to life through spatial computing and storytelling at the highest standard.