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FEATURED PROJECTS

A curated selection of groundbreaking immersive experiences — where storytelling meets technology, crafted by Thibault Mathieu across XR, AI, spatial computing, and branded entertainment.

Lancôme Holiday ARLancôme Holiday AROut There - the first XR musicalOut There - the first XR musicalCartier XR experience - Apple Vision ProCartier XR experience - Apple Vision ProLancôme Paris Flagship StoreLancôme Paris Flagship StoreLancôme XR - Apple Vision ProLancôme XR - Apple Vision ProNissan Formula ENissan Formula EL'Oréal Shu Uemura - Phygital BeautyL'Oréal Shu Uemura - Phygital BeautyClarins XR - Apple Vision ProClarins XR - Apple Vision ProAugmented Livestream - Maison Berger ParisAugmented Livestream - Maison Berger ParisMaybelline - Augmented DisplayMaybelline - Augmented Display